“Marketing, Consumerism, Materialism and Ethics the...

INTRODUCTION Gone are the days when â€Å"buyer beware† was the trend. The sellers used to dictate their terms as the competition was less. But after the Liberalization, Globalizations and Privatization in 1991, more companies entered into India. This changed the situation form â€Å"Buyer’s beware† to â€Å"Sellers beware†. It became more difficult for the companies to sustain in the cut throat competition. They had to shift their focus from product centric to customer centric. Companies had to think smart instead of working hard. There was a need of decisive plan of action to survive in the market. The quality of the product was taken for granted by the customer and with competition heating up companies had to differ themselves from their†¦show more content†¦In order to address these challenges, this paper provides a comprehensive review of the literature on marketing ethics over almost 50 years offers a citation analysis and develops a unique marketing ethics impact factor (MEIF). We contribute to the ï ¬ eld in three important ways. First, it presents a state-of-the art picture of marketing ethics research. This provides an account of the research focus in each decade, assesses the importance of speciï ¬ c topics in the debate and identiï ¬ es existing research gaps. Second, we identify the most inï ¬â€šuential papers and researchers in the marketing ethics area. Third, we evaluate the most important journals in terms of their impact on marketing ethics. To this end, we have developed an MEIF. This improves the ability to judge a journal’s inï ¬â€šuen ce on this particular sub-discipline. Does the Individualist Consume More? The Interplay of Ethics and Beliefs that Governs Consumerism across Cultures Abstract: Individualism leading to more consumerism seems to be a bit of truism nowadays in the media. The USA is particularly indicted for being too individualistic and consumerist. Past research has mostly indicated a positive relationship between the two. However, past research has not suggested a negative association between individualism and consumerism. This paper offers support for such a negative relationship by showing that an individual’s ethical values can temper the consumerist nature of individualists. DataShow MoreRelatedOrganisational Theory230255 Words   |  922 Pagespose important challenges to organization members about issues such as: †¢ The relationship between organization control and freedom. †¢ The nature of power and authority in organizations. †¢ The relationship between individualism and collectivism in modern organizations. †¢ The relationship between organizations and society. †¢ The ways in which organizations are design ed. †¢ The relationship between organizations and leadership and management. †¢ The development of understanding of organization culture